Slay had momentum and market potential—but their narrative was muddled. Were they premium or mass? Clinical or lifestyle? Without clear positioning, investor interest stalled, despite strong traction.
We went deep into the D2C beauty landscape—studying India’s skincare TAM, competitor playbooks, and Gen Z buying behavior. Through strategic positioning, investor-aligned messaging, and market research, we rebuilt Slay’s story from the ground up.
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We worked closely with Slay’s founder to pinpoint their true edge—not just in formulations, but in unique manufacturing capabilities and defensible brand architecture. Through rigorous market analysis and clear messaging, we helped Slay evolve from an
ambiguous masstige brand to a category-defining contender.We mapped the market, decoded investor expectations, and aligned Slay’s pivot with a sharper narrative—backed by real numbers, not vanity slides.
We didn’t just create a deck. We created an ecosystem of storytelling tools.
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