Despite strong technology and early traction, AptaHire’s sales deck wasn’t helping them land enterprise clients. Their pitch lacked context-setting, the features were undersold, and the structure felt like a corporate profile rather than a solution overview. Enterprise HR representatives struggled to see the unique value AptaHire brought to their hiring challenges.
We rebuilt AptaHire’s sales narrative around enterprise hiring outcomes rather than product features. Through deep analysis of HR tech adoption, enterprise hiring pain points, and buyer expectations, we created a solution overview deck that aligned their AI innovation with the real-world needs of HR leaders.
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We helped reposition AptaHire from “what the AI does” to “why enterprises need it”—anchoring the story in the pain of inefficient, biased, and resource-heavy hiring.
We built the narrative spine around enterprise HR priorities—scalability, fairness, and cost reduction—and reframed AI not as a feature, but as the enabler of these outcomes. That one shift changed everything. Suddenly, HR leaders saw relevance. The story had context. The product felt inevitable.
We didn’t just create a deck. We created an ecosystem of storytelling tools.
To enable them to build traction with potential customers and early stakeholders
