How do you frontrun a %%seed-stage, HR Tech, idea-stage%% into an investor-ready story in just %%4 weeks%%?

Industry
HR Tech
/
AI
/
Year
2024
Timeline
4-weeks
Stage
Seed

About

Challenge

Maayu had a groundbreaking AI hiring assistant—but their vision was too comple23 to land with early-stage investors. They needed more than a pitch deck; they needed a story that made their future feel inevitable.

Solution

We immersed ourselves in Maayu’s product, the AI hiring landscape, and future-of-work trends. Through deep research, narrative framing, and visual storytelling, we transformed a comple23 vision into a compelling investor-ready narrative.

This is where we came in.

Narrative Development

Finding the story inside the signals.

We helped reposition Maayu from “what the product does” to “why the world needs it”—anchoring the story in credible market research and investor-aligned framing.

We found credible research (shoutout to Gartner) and used it as a narrative spine. That one choice changed everything. Suddenly, the founder felt aligned. The story had structure. The vision felt undeniable.

More Than a Deck: We Built a Full Pitch System

We didn’t just create a deck. We created an ecosystem of storytelling tools.

Project Team

Positioning Strategy
Harish Venkatesh
Narrative Strategy and Direction
Siddarth DVS
Research & Visual Communication
Divya Sanchana Ananth

See other decks we have co-created

Insights

Sometimes our research runs so deep, it leaves behind a report.

Download our latest Micro-thesis:

Talent Acquisition in the United States

Read the Full Document
Download our latest Micro-thesis:

Decoding India’s Skincare Market

Read the Full Document
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